Retro Charms (1940s)
By the 1940s many magazines were in colour and the bright, bold and fun styles of women’s jewellery jumped from their pages - a much needed morale booster in the austere decade around WWII.
The heavier styles in women’s fashion required jewellery to match. Expensive materials and skilled labour were in short supply and costume jewellery became popular.
Plastic, glass, wood, enamel and synthetic stones were typical 1940s materials used to create the colourful, eye-catching designs of the era. Patriotic symbols and lockets were popular due to the war, and a Victorian revival saw styles such as watch pendants come back into favour.
Charm bracelets, cocktail rings and bold, stackable bangles were fashionable while animals, bows and flowers remained popular motifs.