Privacy Policy

The Antique Jewellery Company Ltd. is the data controller responsible for your personal data.

Trading address:
AJC Townhouse, 49 Maddox Street, London W1S 2PQ, United Kingdom

Registered office:
B.W. Bradley & Associates, 41 St. John Street, Ashbourne, United Kingdom, DE6 1GP
Companies House Number: 10849266

Contact:
Phone: +44 (0)20 7206 2477
Email: hello@antiquejewellerycompany.com

You also have the right to lodge a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk.

We collect different categories of personal data depending on how you interact with us.

When you browse our website, we may collect technical information including your IP address, the pages you view, the time of your visit, the time you spend on each page, mouse and keyboard interactions, your browser type, and your operating system and version. This data is collected via tools such as Google Analytics, Meta (Facebook) Pixel and Google Cloud Platform, subject to your cookie preferences.

When you purchase from us, we collect your first name, last name, email address, telephone number, and billing and delivery addresses. We do not collect or store your full payment card details — these are handled directly by our payment providers (see “How we protect your data” below).

When you sign up to our mailing list or VIP programme, we collect your first name, last name and email address. If you are a VIP member, we will also hold information about your purchases and points balance.

When you contact us (by email, phone, WhatsApp or via our contact forms), we collect the content of your communication and any contact details you provide, so that we can respond to your enquiry.

When you book an appointment or visit our showroom, we collect your name, contact details and the details of your appointment.

We use your personal data only where we have a lawful basis to do so under the UK GDPR. The main bases on which we rely are:

• Performance of a contract — to process and fulfil your orders, communicate with you about your purchase, arrange delivery and returns, and provide customer service.
• Legitimate interests — to understand how visitors use our website and improve it, to keep our site and business secure, to maintain our customer records, and to send relevant service communications such as annual ring service reminders.
• Consent — to send you marketing emails and newsletters, to enrol you in our VIP programme, and to set non-essential cookies. You can withdraw your consent at any time.
• Legal obligation — to comply with our obligations under tax, accounting, consumer protection and anti-money-laundering law.

Specifically, we use your data to:

• Process and deliver your orders, including arranging shipping, returns and refunds.
• Communicate with you about orders, appointments, enquiries and after-sales matters (including our annual ring service reminders).
• Send you marketing communications about our products, events and services, where you have consented to receive them. You can opt out at any time using the unsubscribe link in any marketing email or by contacting us.
• Operate our VIP loyalty programme.
• Understand how our website is used and improve the experience for our visitors.
• Keep our records, prevent fraud and comply with our legal obligations.

All information you provide to us is transmitted securely using TLS encryption and stored on secure servers. Our website is regularly scanned for security vulnerabilities to help keep your data safe.

Access to your personal data is restricted to staff members and authorised service providers who need it to perform their duties, and they are bound by confidentiality obligations.

Where we have provided you with (or you have chosen) a password or user ID to access certain parts of our site, you are responsible for keeping this confidential. Please do not share your password with anyone, and remember to sign out of your account when you have finished — particularly if you are using a shared or public computer.

We do not store your full payment card details on our servers. All card payments are processed directly by our nominated payment providers, PayPal and Stripe, both of which are PCI-DSS compliant. When you enter card details at checkout, this is done through Stripe’s secure hosted input fields.

We do not sell or trade your personal data. We share your data only with trusted service providers who help us run our business, and only to the extent necessary. These include:

• Payment providers — Stripe and PayPal, who process card payments on our behalf.
• Delivery and logistics partners — including DHL, Royal Mail and other couriers, to deliver your purchases and process returns.
• Email and marketing platforms — including Klaviyo (and/or other email service providers we may use from time to time), to send transactional and marketing emails where you have consented.
• Email infrastructure — Mailgun, for sending and tracking emails sent from our website.
• Cloud hosting and infrastructure — Google Cloud Platform, which hosts elements of our website and supporting services.
• Analytics providers — Google Analytics and Meta (Facebook) Pixel, to help us understand how our website is used. These are only deployed where you have given consent via our cookie banner.
• Professional advisers — such as our accountants, auditors and lawyers, where reasonably necessary.
• Government and regulatory authorities — where we are required to do so by law.

We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Some of the service providers we use are based outside the United Kingdom and the European Economic Area (EEA), including in the United States. Where we transfer your personal data outside the UK, we take steps to ensure that an appropriate level of protection is in place, in line with UK data protection law. These typically include:

• Transfers to countries that have been recognised by the UK Government as providing an adequate level of data protection (such as the EEA, and the US under the UK Extension to the EU–US Data Privacy Framework where the recipient is certified);
• Use of the UK International Data Transfer Agreement, the International Data Transfer Addendum to the EU Standard Contractual Clauses, or equivalent safeguards approved by the Information Commissioner’s Office.

If you would like more information about the safeguards in place for any specific transfer, please contact us at hello@antiquejewellerycompany.com.

We keep your personal data only for as long as is necessary for the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements. In general:

• Order and customer records are kept for at least 6 years after the end of the relationship, to comply with HMRC and accounting requirements.
• Marketing data is kept until you unsubscribe or otherwise withdraw consent, after which it is removed from active marketing lists (we may retain a suppression record to ensure we do not contact you again).
• Website analytics data is kept in line with the retention settings of our analytics providers (typically up to 26 months).
• Enquiry correspondence is kept for as long as needed to deal with your enquiry and for a reasonable period afterwards.

When we no longer need your data, we will securely delete or anonymise it.

Under UK data protection law, you have the following rights in relation to your personal data:

• Right of access — to ask for a copy of the personal data we hold about you.
• Right to rectification — to ask us to correct any inaccurate or incomplete data.
• Right to erasure — to ask us to delete your data in certain circumstances.
• Right to restrict processing — to ask us to limit how we use your data in certain circumstances.
• Right to data portability — to ask us to provide your data in a structured, commonly used format, where we are processing it on the basis of consent or contract.
• Right to object — to object to our processing of your data where we rely on legitimate interests, and to object to direct marketing at any time.
• Right to withdraw consent — where we are relying on your consent, you can withdraw it at any time.
• Right to complain — to lodge a complaint with the Information Commissioner’s Office (ico.org.uk).

To exercise any of these rights, please email us at hello@antiquejewellerycompany.com. We may ask you for proof of identity (such as a passport or driving licence) before responding, to make sure we don’t disclose your data to anyone else. We will respond within one month, although in some cases this may be extended where the request is complex.

Exercising your rights is free of charge in most cases. We may charge a reasonable fee, or refuse to act, only where a request is manifestly unfounded or excessive.

A cookie is a small text file placed on your device when you visit our website. Cookies allow us to recognise your browser when you return and to understand how you use our site.

We use the following broad categories of cookie:

• Strictly necessary cookies — required for the website to function (for example, to remember items in your shopping bag). These are always on and do not require consent.
• Analytics cookies — including Google Analytics, which help us understand how visitors use our site so we can improve it. These are only set with your consent.
• Marketing and advertising cookies — including Meta (Facebook) Pixel, which help us measure the effectiveness of our advertising and show you relevant content. These are only set with your consent.
• Third-party social cookies — set by social platforms such as Facebook, Instagram, Pinterest and X (Twitter) when you interact with their content on our site. Their cookies are governed by their own privacy policies.

You can manage or withdraw your cookie consent at any time using the cookie settings on our website. You can also block or delete cookies through your browser settings — please note that disabling certain cookies may affect how the site works for you. For more general information about cookies, see aboutcookies.org.uk.

Our website may contain links to other sites. We are not responsible for the privacy practices of those other sites — please review their own privacy policies before sharing any personal data.

This site is protected by reCAPTCHA, and Google’s Privacy Policy and Terms of Service apply.

We may update this Privacy Policy from time to time to reflect changes in our practices or in the law. The latest version is always available on this page, and the date of last update is shown below. We encourage you to review it periodically.

Last updated: 26 May 2026