Diamond Engagement Rings
Sapphire Engagement Rings
Emerald Engagement Rings
Ruby Engagement Rings
Rings
Earrings
Necklaces
Brooches
Bracelets & Bangles
Cufflinks
Pendants
Chains
Tie Pins
Lockets
Charms
Signet Rings
Seals
Curiosities
UK / £
USA / $
AU / $
Experts since 1975
-
Your Shopping Bag is empty
Free Worldwide Delivery
View All
Diamond
Sapphire
Emerald
Ruby
Jewellery Viewings
Browse our unrivalled collection of jewellery in the comfort and privacy of the AJC Townhouse, our Central London home.
Book an Appointment
Ready to take this further? Our top-rated team of experts is here to help. Book your private consultation with us below.
All times are UK (London) time
[ameliastepbooking category=1]Location
The AJC Townhouse
49 Maddox Street
London W1S 2PQ
Appointment Hours
Monday – Friday
11am – 8pm
Last appointment at 7pm
Weekends, Closed
Please Note:
- Visits are strictly by appointment only.
- Appointments are one hour long and start on the hour; the last appointment starts at 7pm.
- Running late? Please call us or email us to let us know.
- If we haven't heard from you within 15 minutes of your start time, we'll treat the appointment as cancelled. You're welcome to rebook by phone or online.
- You're welcome to bring up to two guests. Just let us know in advance, as we can't admit unexpected visitors.
- Our collection is only available during working hours.
All times are UK (London) time.
[ameliastepbooking category=2]Video Call Hours
Monday – Friday
11am – 7pm
Last call at 6pm
Weekends, Closed
Please Note:
- Video calls are one hour long; the last call starts at 6pm.
- We'll video call you on WhatsApp by default. Prefer Zoom, FaceTime or Google Meet? Just choose it when you book.
- Running late? Please call us or email us to let us know.
- If we haven't heard from you within 15 minutes of your start time, we'll treat the appointment as cancelled. You're welcome to rebook by phone or online.
- Our collection is only available during working hours.
Ring Sizing & Aftercare
Ready to be measured up? Need to collect your re-sized ring? For all your technical needs, we've got you covered.
Engagement Rings 101
Book your discreet, obligation-free consultation and let our friendly team of experts help guide you through this big life decision.
Video Call Appointments
Can't make it to us in person? We're at your service by video call, wherever you are in the world.
"Unlike most jewellers I have visited in the high street, the AJC is very different and I felt immediately at home and under no pressure to buy or to make a decision and move on. I cannot recommend the AJC highly enough."