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Experts since 1975
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Virtual Jewellery Viewings
Our resident jewellery experts are at your service, virtually.
Book a Consultation
Ready to take this further? Our top-rated team of experts is here to help. Book your private consultation with us below.
Times below are shown in your local time zone.
Video Call Hours
Monday – Friday
12pm – 7pm UK time (3pm – 10pm in the UAE)
(the booking form converts this to your local time)
Please Note:
- Video calls are one hour long.
- We'll video call you on WhatsApp by default. Prefer Zoom, FaceTime or Google Meet? Just choose it when you book.
- Running late? Please call us or email us to let us know.
- If we haven't heard from you within 15 minutes of your start time, we'll treat the appointment as cancelled. You're welcome to rebook by phone or online.
- Our collection is only available during working hours.
Visiting London?
In-person appointments are booked in London time, so the time you choose is the time you'll arrive.
Book an in-person viewing (London time)Location
The AJC Townhouse
49 Maddox Street
London W1S 2PQ
Appointment Hours
Monday – Friday
11am – 8pm (London time)
Last appointment at 7pm
Weekends, Closed
Please Note:
- Visits are strictly by appointment only.
- Appointments are one hour long and start on the hour; the last appointment starts at 7pm.
- Running late? Please call us or email us to let us know.
- If we haven't heard from you within 15 minutes of your start time, we'll treat the appointment as cancelled. You're welcome to rebook by phone or online.
- You're welcome to bring up to two guests. Just let us know in advance, as we can't admit unexpected visitors.
- Our collection is only available during working hours.
Engagement Rings 101
Book your discreet, obligation-free virtual consultation and let our fun and friendly team of experts help guide you through this big life decision.
Virtual Aftercare
Any questions regarding a previous order? We've got you covered.
The AJC Townhouse
Browse our unrivalled collection of jewellery in the comfort and privacy of the AJC Townhouse, our Central London showroom.
"Unlike most jewellers I have visited in the high street, the AJC is very different and I felt immediately at home and under no pressure to buy or to make a decision and move on. I cannot recommend the AJC highly enough and wish them all the very best."