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The Antique Jewellery Company
1960s-
During the 1960s London’s identity evolved. It was reorganised as ‘Greater London’. It became the capital for a growing, irreverent youth movement shrugging off the shackles of British decorum.
London’s skyline morphed as high rise buildings sprung up and inner city motorways were built.
The economy suffered as trade with Commonwealth Countries began to fall. Thousands of jobs were lost in manufacturing notably 5,500 when the AEI factory at Woolwich closed in 1968. The number of office jobs continued to rise and tourism was an emerging sector, leading to the creation of The London Tourist Board in 1963.
On the street, skirts got shorter, hair longer, music louder, the stultifying fashions of the 50s flew out the window as a new approach to style emerged. Mary Quant, Bruce Oldfield and BIBA were pioneers in rethinking British dress design which had previously been exclusive to the elite. Driving gloves came off, hemlines soared and fashion shrugged off it’s snobbery.
Carnaby Street and the King’s Road became as famous as Piccadilly Circus and Trafalgar Square. Chelsea represented a fashion hub. Media types, artists and designers flocked to the King’s Road where the new look more relaxed way of life was taking hold.  Mary Quant’s shop Bazaar was renowned for it’s unusual window display and decidedly modern stock.  She was a progressive thinker giving style an overhaul to cater for the modern middle class; ‘I want relaxed clothes, suited to the actions of normal life’. Fashion was younger, brighter and more fun. Leggy girls sporting shift dresses and statement jewellery strutted their stuff unashamedly, enjoying the colours, patterns and freedom that fashion now stood for.
The economy took a downturn during the 70s as London suffered the effects of changes in international trade.  The closure of docks and factories on London’s periphery, coincided with the inner city becoming dilapidated. Unemployment rose, the population shrunk and the threat of IRA bombings loomed.
Londoners were increasingly assertive about their rights; The Equal Pay Act and a tougher Race Relations Act gave women and minorities greater equality but social and industrial misgivings increased. London’s international profile was compromised during the 70s as strikes were held by disgruntled workers and relayed by the world’s media; footage of the strike at the Grunwick film processing plant in Willesdon in 1976 brought the world’s attention to a depressed workforce.
The balance in London’s economy tipped as the number of people working in the service industries far exceeded the rapidly diminishing number of people working in manufacturing.
1970s fashion remained expressive and fun reminiscent of the carefree 60s vibe. People wore jump suits, turtlenecks and hotpants. Androgynous bell bottoms and platform shoes were worn by both men and women, who all took to shoes with soles up to 4 inches thick. To get the best impression of 70s style refer to the iconic film Saturday Night Fever (1977), although the challenge is to tear your eyes away from John Travolta’s mesmeric hips!
Jewellers flouted convention during an era of playful liberation. Yellow gold, platinum and silver were all combined with natural gems and raw drusy stones.  Outlines were soft, forms organic and jewellery had an increasingly artisan feel.  Design reflected the Free Love generation.

1–60 of 202 items

  • 18ct White & Yellow Gold Large Diamond Cluster Ring

    £2,950
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  • Reverse Intaglio Rock Crystal Tie Pin of a Polo Pony With Two Mallets

    £675
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  • Silver & Jade Bracelet

    £375
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  • Silver Twist Ring Attributed to George Jensen

    £85
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  • Silver Twist Bangle by George Jensen

    £475
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  • 18ct Gold Sapphire & Diamond Oval Cluster Ring

    £975
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  • Small Silver Oval Locket With Flower Decoration

    £65
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  • 18ct White Gold & Diamond Three Stone Ring

    £1,875
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  • 18ct Gold, Sapphire & Diamond Crossover Cluster Ring

    £1,275
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  • Sapphire & Diamond Cluster Earrings

    £1,275
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  • Silver Oval Cufflinks

    £75
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  • Emerald & Diamond Cluster Pendant on Gold Chain

    £975
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  • Silver Overlapping Rings Bracelet

    £675
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  • Silver & Paste Flower Motif Bracelet

    £675
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  • 18ct Gold “Taurus” Ring by Elizabeth Gage in Original Case

    £2,500
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  • 18ct Gold Emerald & Pearl Dome Brooch

    £975
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  • 18ct Gold Smoky Quartz & Cabochon Sapphire Cufflinks

    £1,275
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  • 18ct Gold, Sapphire & Diamond Oval Cluster Ring

    £1,650
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  • 18ct Gold & Blue Zircon Diamond Heart Shaped Pendant on 9ct Gold Chain

    £375
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  • 18ct White Gold French Cut Diamond Ring with Baguette Diamond Shoulders

    £1,275
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  • 9ct Gold & Ruby Snake Bangle

    £1,275
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  • Wide Silver Bracelet by Bjorn Weckstrom for Lapponia

    £1,650
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  • Silver Coil Ring

    £175
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  • 18ct Gold & Lapis Lazuli Signet Ring

    £1,275
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  • 14ct White Gold Large Oval Aquamarine Ring

    £1,875
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  • 14ct Gold & Oval Moonstone Stud Earrings

    £675
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  • 18ct White Gold Three Stone Diamond Ring

    £2,950
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  • 18ct White & Yellow Gold, Sapphire & Diamond Drop Earrings

    £1,875
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  • Engraved Silver Heart Shaped Locket

    £150
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  • 9ct Gold Multi Charm Bracelet

    £675
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  • 18ct Gold, Platinum & Diamond Daisy Cluster Ring

    £975
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  • 18ct Gold Wedding Band With Roses & Ivy Motif

    £375
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  • Long Two Colour Silver Woven Chain

    £975
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  • 18ct White Gold Sapphire & Diamond Cluster Earrings

    £1,275
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  • Cartier 18ct Gold Two Colour Cufflinks

    £2,500
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  • Silver “Boomerang” Earrings by Ernst Dragsted

    £250
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  • Silver Boomerang Link Collar by E Dragsted

    £675
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  • 9ct Gold & Ruby Snake Bangle

    £1,275
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  • 18ct White Gold, Aquamarine & Diamond Ring

    £3,750
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  • Platinum & Diamond Solitaire Ring With Diamond Set Shoulders

    £1,875
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  • 14ct Gold Wedding Band

    £375
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  • Palladium Single Stone Diamond Ring With Stepped Diamond Shoulders

    £5,250
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  • 9ct Gold Snake Necklace With Ruby Eyes

    £1,275
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  • 9ct Gold Skate Boot Charm

    £85
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  • George Jensen Silver Drop Earrings

    £675
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  • Modernist Silver & Onyx Cufflinks

    £375
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  • Silver Modernist Earrings

    £375
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  • “Aquarius” Silver Gilt & Enamel Pendant Attributed to David Andersen

    £95
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  • “Aries” Silver Gilt & Enamel Pendant Attributed to David Andersen

    £95
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  • Silver & Blue Enamel Earrings by Bjerring Brothers

    £175
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  • Silver Gilt & Citrine Ring by Shaun Leane

    £675
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  • Mexican Silver Oval Ring

    £250
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  • 18ct Gold Aquamarine & Diamond Oval Cluster Ring

    £1,275
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  • Silver Engraved Bangle

    £375
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  • Silver Horse Bridle Bit Bracelet

    £225
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  • Silver Anchor Link Bracelet

    £225
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  • 1960s Silver & Pearl Pendant on Silver Chain

    £375
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  • 18ct Gold, Platinum, Diamond Solitaire Ring

    £1,875
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  • Sculptural Silver Ring

    £375
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  • Gold & Carnelian Signet Ring with “P” & Coronet Intaglio

    £675
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