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The Antique Jewellery Company
During the 1960s London’s identity evolved. It was reorganised as ‘Greater London’. It became the capital for a growing, irreverent youth movement shrugging off the shackles of British decorum.
London’s skyline morphed as high rise buildings sprung up and inner city motorways were built.
The economy suffered as trade with Commonwealth Countries began to fall. Thousands of jobs were lost in manufacturing notably 5,500 when the AEI factory at Woolwich closed in 1968. The number of office jobs continued to rise and tourism was an emerging sector, leading to the creation of The London Tourist Board in 1963.
On the street, skirts got shorter, hair longer, music louder, the stultifying fashions of the 50s flew out the window as a new approach to style emerged. Mary Quant, Bruce Oldfield and BIBA were pioneers in rethinking British dress design which had previously been exclusive to the elite. Driving gloves came off, hemlines soared and fashion shrugged off it’s snobbery.
Carnaby Street and the King’s Road became as famous as Piccadilly Circus and Trafalgar Square. Chelsea represented a fashion hub. Media types, artists and designers flocked to the King’s Road where the new look more relaxed way of life was taking hold.  Mary Quant’s shop Bazaar was renowned for it’s unusual window display and decidedly modern stock.  She was a progressive thinker giving style an overhaul to cater for the modern middle class; ‘I want relaxed clothes, suited to the actions of normal life’. Fashion was younger, brighter and more fun. Leggy girls sporting shift dresses and statement jewellery strutted their stuff unashamedly, enjoying the colours, patterns and freedom that fashion now stood for.
The economy took a downturn during the 70s as London suffered the effects of changes in international trade.  The closure of docks and factories on London’s periphery, coincided with the inner city becoming dilapidated. Unemployment rose, the population shrunk and the threat of IRA bombings loomed.
Londoners were increasingly assertive about their rights; The Equal Pay Act and a tougher Race Relations Act gave women and minorities greater equality but social and industrial misgivings increased. London’s international profile was compromised during the 70s as strikes were held by disgruntled workers and relayed by the world’s media; footage of the strike at the Grunwick film processing plant in Willesdon in 1976 brought the world’s attention to a depressed workforce.
The balance in London’s economy tipped as the number of people working in the service industries far exceeded the rapidly diminishing number of people working in manufacturing.
1970s fashion remained expressive and fun reminiscent of the carefree 60s vibe. People wore jump suits, turtlenecks and hotpants. Androgynous bell bottoms and platform shoes were worn by both men and women, who all took to shoes with soles up to 4 inches thick. To get the best impression of 70s style refer to the iconic film Saturday Night Fever (1977), although the challenge is to tear your eyes away from John Travolta’s mesmeric hips!

Jewellers flouted convention during an era of playful liberation. Yellow gold, platinum and silver were all combined with natural gems and raw drusy stones.  Outlines were soft, forms organic and jewellery had an increasingly artisan feel.  Design reflected the Free Love generation.

1–60 of 208 items

  • 18ct Gold Owl Ring Set With Emeralds & Diamonds

    £3,500 Just Added
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  • Marcasite & Silver Pendant

    £150 Just Added
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  • Silver & Marcasite Stylised Cat Brooch

    £125 Just Added
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  • 18ct White Gold Emerald & Diamond Pendant on Chain

    £1,275 Just Added
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  • Silver & Marcasite Articulated Wide Bracelet

    £375
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  • 14ct Gold Round Earrings by Lapponia

    £495
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  • Silver Wide Coiled Ring

    £250
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  • 18ct Gold, Ruby & Diamond Three Stone Ring

    £1,500
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  • 9ct White Gold Engraved Wedding Band

    £375
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  • 18ct Gold & Platinum Emerald & Diamond Twist Ring

    £2,250
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  • Sapphire & Diamond Oval Cluster Earrings

    £2,500
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  • Large Opal & Diamond Cluster Ring

    £2,950
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  • Silver Balls Necklace

    £250
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  • Two Row Pearl Choker With a Heart Shaped Diamond & Sapphire Clasp

    £2,250
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  • Millenium Platinum & Diamond Solitaire Ring With Diamond Baguette Shoulders

    £2,500
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  • 18ct Gold Diamond Pave set Ring

    £3,500
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  • 18ct Gold Three Stone Diamond Crossover Ring

    £1,275
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  • 18ct Gold Signet Ring by Tiffany

    £1,875
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  • 18ct Gold, Emerald & Diamond Rectangular Ring

    £3,500
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  • 9ct Gold & Rectangular Citrine Ring

    £975
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  • Silver & Marcasite Triple Drop Earrings

    £175
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  • Silver, Marcasite & Paste Leopard Tie Pin

    £125
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  • 18ct Gold Ruby & Diamond Cluster Ring With Diamond Shoulders

    £1,875
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  • Enamel & Gold Fleur de Lys Easter Egg

    £250
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  • Blue Enamel & Paste Easter Egg

    £250
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  • Green Enamel Russian Easter Egg

    £250
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  • 9ct Gold Panther Brooch

    £175
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  • Silver & Marcasite Half Eternity Openwork Ring

    £85
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  • Easter Greetings Russian Silver Egg Charm

    £85
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  • Silver & Red, White & Blue Enamel Easter Egg

    £150
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  • Platinum, Ceylon Sapphire & Diamond Three Stone Ring

    £2,500
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  • Ceylon Sapphire & Diamond Cluster Ring with Diamond Shoulders

    £2,000
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  • 18ct Gold, Sapphire & Diamond Hexagonal Shape Ring

    £1,425
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  • 18ct Gold, Sapphire & Diamond Triangle Shoulders Ring

    £1,500
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  • 18ct Gold Three Stone Diamond Crossover Ring

    £2,250
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  • 18ct White Gold Diamond Six Petal Cluster Ring

    £1,875
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  • Silver & Marcasite Drop Pendant

    £75
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  • George Jensen Silver Collar

    £975
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  • 18ct Gold, Diamond & Sapphire Heart Shaped Ring

    £2,950
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  • Silver Swirl Design Bangle

    £295
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  • French Silver “Punk” Bangle

    £375
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  • 1960s Onyx & Silver Bracelet

    £675
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  • Two Colour 18ct Gold Envelope Design Cufflinks

    £1,875
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  • 18ct White Gold Triangular Zircon & Diamond Ring

    £675
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  • Large Gold & Paste Oval Cluster Ring

    £375
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  • Silver Coily Two Stone Opal Ring

    £375
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  • French Silver Curb Link Bracelet from the 1970s

    £250
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  • 18ct Gold Diamond Solitaire Ring with Diamond Shoulders

    £975
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  • 18ct White Gold & Diamond Half Eternity Ring

    £675
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  • 18ct Gold, Ceylon Sapphire & Diamond Ring

    £1,275
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  • Sapphire & Diamond Oval Cluster Ring

    £1,875
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  • 18ct White Gold Diamond Set Half Eternity Ring

    £975
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  • 18ct Gold & Diamond Band

    £975
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  • Silver ​& Black Enamel Zig Zag Necklace

    £675
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  • 1970s 18ct Gold ​& Enamel Quirky Ring

    £825
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  • 18ct Gold Diamond Twist Ring

    £1,500
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  • Large Victorian Diamond & Onyx Ring

    £2,250
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  • 1960s Ruby ​& Diamond Ring

    £1,875
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  • 18ct Gold Rectangular Cognac Diamond Ring

    £2,950
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  • 9ct Gold Back ​& Front Heart Locket with Swirl Design

    £150
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modern1

Popular Jewelry of the 60s, 70s & 80s

by Roseann Ettinger
Schiffer Publishing Ltd, 2011

modern2

Grima, a Jeweller’s World: A Study of Golden Grima the Master Jeweller by Appointment Jeweller to HM Queen Elizabeth

by Graham M. Hughes
Starcity Ltd, 2003

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